Tech company logos redux

Call off the design agency, I've finished next year's logos already.

14 September 2018

Tech companies love a brand refresh. Uber is the most recent to unveil a new look; it’s been generally well received, but it’s also part of a curious trend toward logos that are:

  • Simple
  • Flat
  • Sans-serif

If things carry on like this then it won’t be long until we hit some sort of logo singularity. So rather than sitting around waiting for it, I thought I’d redesign everyone’s logos myself.

I kept each company’s brand colours, and went for:

  • No logomarks (sorry, Twitter)
  • Proper case
  • Futura

And these are the results. Not bad, right?

New logos

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How not to do digital

12 Oct 2018 →

A manifesto for kick-ass IT