The 2015 general election is nearly upon us. Running the country is a pretty big job, so I thought we should check out how the main parties are doing on something a bit easier first. Like, say, running a website. To keep it brief we’ll look at three things:
Can they handle security? Properly implemented security protects your data from eavesdroppers and helps you know a website is genuine.
Can they build a website that works on mobiles and tablets? Six in ten of us have a smartphone, and four in ten have a tablet, so responsive design is a must.
Can they publish their manifesto in a digital-first format? Think Quartz or Medium, not frustratedly scrolling around a facsimile of a printed page.
Whatever your politics, it’s fair to say the digital experience is somewhat underwhelming. The biggest offense by far is the unanimous choice of PDF as the primary vehicle for publishing manifestos. This makes it materially harder to find out, first hand, the detail of what the parties are actually offering to voters. Either they don’t realise this (bad), or they don’t care (worse).